Storytelling
With the avalanche of information we have these days, it is necessary to differentiate information about your company, especially on quickly accessible social media such as short videos Shorts, Reels, Tik Tok, G-Tok, among others. And there’s nothing better than telling a story to attract the potential customer’s attention. Future Press created an exclusive area that scripts and produces storytelling for its clients.
Why storytelling?
Telling a story can help a person make a mark, change a consumption or lifestyle habit, reflect on aspects such as an existential or marriage crisis. Turn on English subtitles.
What's storytelling?
What is storytelling and how this concept works in the consumer’s mind. In this video, publicist Wilma Ruggeri, author of 5 books on the subject, explains the concept and how you can use it to promote your organization.
Storytelling for Human Resources
Imagine a company that promotes an annual meeting for its sales teams. Lectures, workshops, awards, everything to encourage people to sell more. Only 30 days after the event, who remembers what happened there? Storytelling can help HR keep the ideas and concepts of the meeting alive in their memories, so that no one loses focus.