Data driven content
Data-driven content is not just a trend, it is a necessity for success in content marketing today. By taking this strategic approach, you can create high-quality content that actually drives results for your business. Incredibly, many companies hand over content production to agencies that do not have access to fundamental data such as visits, messages and business generated, which makes the content produced a real shot in the dark.
Innovative communication
Remember: data-driven content is an ongoing process that requires dedication and investment. However, the results are worth it: increased audience engagement, better ROI, and a more effective and strategic content marketing strategy. Therefore, the more structured content your company produces, the more data helps you reach your audience. Data drive content has everything to do with Future Press' online communication flow. See this example of geolocation-based communication.
Google Analytics
Many imagine that the concept of data driven is “too complex”. And yet, Google Analytics, which has existed for decades, is the basis of data-driven actions in business communication. Here you see some Future Press customers using Analytics.
E-Recruitment
Advertising strategy based on the location of candidates, favoring the hiring of those more qualified who live closer to the companies.
Personal Department Expert
Data analysis via Google Analytics for the production of content aimed at DP Express' target audience, operating in 39 cities in the Greater Sao Paulo region, in Brazil.
IT Consultancy
Google Analytics as a basis for producing content for visitors to the website and blog of MR Consultoria, an IT outsourcing company.
Panamericana Art School
Google Analytics analysis of users of the Panamericana school website, as well as its blog, which allowed us to clearly define the organization's target audience.