Panamericana
The Panamericana art school revolutionized its communication with society by implementing new online communication channels, especially an YouTube channel.
Job training
Video produced for the Panamericana art school with the theme job training in interior design. Turn on English subtitles.
The Panamericana art school believed that its main audience was teenagers. This led the company to invest in communication in TV programs on channels such as MTV. These actions, in addition to being expensive, had discouraging results.
From the analysis of data about the school's audience, we found that the organization was highly sought after by professionals dissatisfied with their professions, who sought to specialize in activities such as photography, interior design, fashion design, game design and many other courses. . We created a video channel on YouTube that, in three years, already had more than 300 videos recorded with students, teachers and school partners. In three years, the YouTube video channel began to attract 40% of the school's new students.