Blog

  • Testimonial videos

    Testimonial videos

    Anyone knows that when a relative or friend praises a product or service, it is very common for people to decide to buy or hire those same products and services. This phenomenon is known in the USA as “word of mouth marketing”. And it has much more power when the person who praises a product…

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  • Woke companies can go bankrupt

    Woke companies can go bankrupt

    Many organizations, some even global in nature, have adopted irresponsible, woke communication in recent years, aimed at repulsive causes such as gender ideology, child mutilation and hiring through quotas.

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  • Want to have more effective communication?

    Want to have more effective communication?

    In today’s world, communication plays a crucial role in the success of companies. However, many organizations still fall into the trap of standard communication, which does not take into account the variety of profiles that exist in the target audience.

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  • Blockchain in corporate communication

    Blockchain in corporate communication

    Block Chain technology, which gave us digital currencies, can be used successfully in various stages of corporate communication. In this article you understand the possibilities and anticipate the changes that will occur in company communication due to this technology.

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  • Companies will use honest communicators

    Companies will use honest communicators

    The use of influencers is nothing new for company marketing. However, this practice will also advance in the field of corporate communication, in the company’s relations with audiences such as employees, suppliers and customers.

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