About us

Informative videos

Future Press emerged in 1998, with the beginning of the commercial Internet in Brazil. Our first major job was to develop the website for Credicard, the largest credit card company in Brazil, a subsidiary of Citibank. We then developed the website for Vésper, Bell Canada’s telephone company, and Banco 1, the digital bank of Unibanco, one of the three largest banks in Brazil.

We realized that the Internet would bring major changes to business communication around the world. This is because online communication, which would free society from the clutches of old media, would have a major impact on the corporate world.

e-commerce

In 2007, Future Press understood the emergence of videos as an information channel. YouTube had been created in 2005 and until that moment it had an entertainment positioning, with many videos from unknown bands. In 2007 things changed and YouTube started to become an information channel.

That year, Future Press abandoned its focus on Public Relations activities and began migrating its operations to the Internet. Websites, blogs and videos. Soon after came social networks, such as Twitter and Facebook. In 2008, Future Press won the account of the Brazilian Association of Human Resources, entering the field of knowledge and learning, with the creation of virtual lectures and classes.

Knowledge Companies

Future Press focuses its relationships with knowledge companies. These are organizations that make a living from producing knowledge in their fields, such as consultancies, associations, institutes and foundations. From 2010 onwards, the company also turned to the startup segment, since many stratups also had in their nature a clear bias towards the production of specialized knowledge.

We serve numerous companies and associations, such as the Brazilian Healthy Eating Association, Patient Safety Institute, Elancers, MR Consultoria, Sangari, Tegon Consultoria, Schoolastic, RH99, Human Guide, Owa Sonex Brasil, AGMKT, Pratika Pro, Brazilian Training Association and Development, as well as many others.

In Brazil, we created a communication model entirely focused on synagogues, aiming to attract back Jews who had left the community.

Types of Internet Users

The old media such as newspapers, magazines, radio and TV are on their way to disappear. This is because these companies did not notice the changes in communication, which led to the emergence of social networks and interactive communication. Therefore, companies need to start reprogramming all their communication for new communication and information technologies.

Nowadays, we notice two types of Internet users:

  1. Actively seeking information
  2. Someone who is just passing the time, on vacation or in a moment of leisure.

Therefore, companies need to create content to reach these two audiences. Imagine now that your company operates in the commercial consultancy market. What can be done to attract the interest of users looking for information? You will have to invest in quality content such as blog articles, informative videos and even virtual lectures to showcase your expertise and qualifications. And to reach that user who is just passing the time? You can create humorous, informative social media posts that will attract the interest of those executives who are not actively seeking information, but may be interested in your content.

Future Press produces content for your company to reach all these audiences, creating a continuous flow of information that will be published on all your online channels daily.

Now we are creating a business office in Israel, focusing startups and knowledge organizations.

Want to know more about our operating model. Look here!